By A Correspondent

SOTC Travel has appointed Dvio Digital as its creative agency for offline, digital and social marketing. The account was won following a multi-agency pitch.

Speaking on this association, Sowmya Iyer, Founder and CEO of DViO Digital said: “We are very bullish on this partnership. We have so much work and experience in the segment that I see this as our opportunity to build an unforgettable brand through innovative campaigns, partnerships and distribution. I am also looking forward to building some exclusive branded properties. You’ll hear more from us on this soon.”

Added Asif Riaz, AVP and Head Marketing, SOTC Travel: “A new age innovative holidaymaker, SOTC strives to inspire people to explore the world and ensure they create their best memories with us through co-created travel experiences. We are pleased to have DViO Digital on board as our creative partner and look forward to introducing a range of innovative and exciting holidays and services to the Indian Traveler.”