Dentsu impact wins creative and digital mandate for Editorji

11 Jun,2019

By A Correspondent


Dentsu Impact has won the communications mandate for Editorji, a personalised news app for snackable news content created by Vikram Chandra, until recent a senior editor with NDTV.


Amit Wadhwa

Commenting on the win, Amit Wadhwa, President, Dentsu Impact said: “Consumers at large are clearly spending more time with their phones today than TV. Therefore, it’s appropriate that video-based news broadcasting reorganizes itself to cater to the changing audience. I want to congratulate Vikram and the team at Editorji on developing such a unique AI-based platform, which will surely change the way news is consumed and give many the much-needed respite from watching news on TV. We couldn’t have been happier to partner them on this interesting journey.”


Biswajit Borkataky

Added Biswajit Borkataky, Head of Operations & Platform Relations, Editorji: “Watching video news on a mobile device can be a frustrating experience. The news clips are usually short, leaving the users to constantly search for clips that interest them. Editorji aims to improve this experience by creating a linear video stream from non-linear video clips curated to the users’ interest. Users can not only watch a curated news playlist but also curate their own and share. To take this experience to the consumers, we are excited to partner with team Dentsu Impact, who’ll help us power our growth trajectory.“



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