Danone awards PR mandate to Avian WE

26 Jun,2019

By A Correspondent

 

Leading global food brand Danone has appointed Avian WE as its new PR consultancy on record following a competitive pitch. As part of the new partnership, Avian WE will drive Danone’s health and nutrition agenda across India. Avian WE’s remit, notes a communique, covers both corporate and brand communications.

 

Said Shefali Sapra, Director, Public Affairs & Corporate Communications, Danone India: “At Danone, we are committed to building a healthier world with purposeful brands. Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change.

 

Added Nitin Mantri, Group CEO of Avian WE: ““Purpose is no longer an option but an imperative. Today’s consumers expect brands to demonstrate purpose led leadership and play an active role in driving societal change,”. “Danone is the epitome of a global brand committed to acting on its own vision of making the world a better place.” The account will be led from Avian WE’s office in New Delhi.

 

 

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