DAN Programmatic launches predictive dashboard ‘Vision’

18 Jun,2019

By A Correspondent

 

DAN Programmatic has launched ‘Vision’, a hyper-scaled machine-learning-based dashboard that provides reliable and high-quality forecasts on the performance of programmatic campaigns. It aims to empower agencies and clients to take more pre-emptive steps to maximize campaign performance.

 

Shamsuddin Jasani

Commenting on the launch, Shamsuddin Jasani, Exec Sponsor –  DAN Programmatic & Group MD, Isobar -South Asia said: “The biggest boon of the digitized media market is that it has given rise to a new resource – the data. This new resource is now actually enabling modern day marketers to make smarter decisions and provide justifications for certain market movements. ‘Vision’ is the first step in a journey of making the programmatic ecosystem a lot more known to us beyond the heavy duty algorithms that govern the space. It enables us to be more proactive in sharpening our programmatic performance by informing creative and placement strategies by revealing

 

Gautam Mehra

Added Gautam Mehra, CEO of DAN Programmatic & Chief Data Officer -South Asia, Dentsu Aegis Network: “The explosion of data, coupled with efficient compute and advanced tech advancements, has opened up the realm of marketing to all sorts of predictive analysis. The depth of data available virtually makes every single outcome capable of being modelled with a high degree of certainty. Through its advanced algorithms, ‘Vision’ enters a space of sifting through reams of data to unearth trends that serve as guidance, and in many cases a caution to where a campaign is likely headed. This, in turn, helps carve out a sufficient window for agencies and advertisers to react to upcoming trends and thus, capitalise on the knowledge for their gains.”

 

 

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