Dalmia Cement dedicates latest ad film to fathers

17 Jun,2019

By A Correspondent


Dalmia Cement has released a social media campaign, #GharEkSandook. The film celebrates the relationship of fathers with their children, as nurtured in the family home. Conceptualised by Kreativ Street, Dalmia Cement’s digital agency, and produced by Going Rogue Films, the film reinforces the brand’s ideology of – ‘Dil Jode, Desh Jode’, with #GharEkSandook campaign.


Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement: “Dalmia Cement has always been at the forefront of deepening ties with end consumers. Building a house is both a financial and emotional commitment to the owners’ family and with this campaign, we celebrate the role a home plays in shaping the future of our country. This is a tribute to all fathers who have helped nurture their children and foster strong ties with them over the years like Dalmia Cement does by building strong homes. As a leader in reimagining the role cement plays in an individual’s life, this film is a celebration of family memories.”



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