By A Correspondent

The RSPL Group, manufacturers of Ghadi detergent, has unveiled a new campaign under the ‘#SaareMaelDhoDaalo’ brand idea, centred around Eid. The film has been conceptualised by ADK Fortune and executed by Elements.

Said Akashneel Dasgupta, National Creative Director, ADK Fortune: “We are trying to build an emotional connect for the brand through the #SaareMaelDhoDaalo campaign by highlighting the filth in one’s mind, one ‘mael’ at a time. This time we are tackling the issue of double standards which is relevant to every other household. Eid is just an occasion to communicate the message.