Center Fruit partners SPN to introduce special Spiderman pack

27 Jun,2019

By A Correspondent


Perfetti Van Melle India has announced its collaboration with Sony Pictures for its gum brand Center Fruit. In partnership with Sony Pictures, Perfetti Van Melle is all set to delight Marvel fans with a limited edition Center Fruit ‘Spiderman – Far from Home’ pack.  The roll out of the new product is being supported with a co-branded TVC made in collaboration with Sony Pictures.


Speaking on the collaboration, Rohit Kapoor, Director Marketing, Perfetti Van Melle India said: “We at Perfetti Van Melle believe in refreshing consumer interest in our product categories with the introduction of contemporary offerings. Center Fruit’s collaboration with the Spiderman Far from Home movie ensures high visibility amongst fans, while the new flavour adds another appealing dimension to the familiar taste profile of the product. Both Center Fruit and the movie are symbiotic in their appeal as contributors to mood upliftment enhancing the ‘fun’ experience that they promise. We are certain that the new Center Fruit ‘Spiderman – Far from Home’ pack will strike a chord with our consumers across India and increase market resonance for the brand significantly.”


Added Shony Panjikaran, Marketing Head, Sony Pictures Entertainment, India: “Spider-Man is one of the most beloved superheroes in India and over the years the film franchise has grown even more stronger. Spider-Man appeals to people across ages, and since Center Fruit also does the same, it was a perfect association for us. We are thrilled to partner with Perfetti Van Melle India and are sure that our partnership will lead to blockbuster results for both Spider-Man: Far From Home and the special edition Center Fruit pack.”



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