4 TVCs to promote Byju’s Early Learn app

12 Jun,2019

By A Correspondent

 

Edtech major Byju’s has announced the launch of its ad campaign – Byju’s Early Learn app featuring Shah Rukh Khan. Conceptualised and created by Spring, these ad films bring to life the role that parents play in their child’s formative years. In the films, Shah Rukh Khan is seen interacting with children and helping them complete puzzles.

 

Said Mrinal Mohit, Chief Operating Officer, BYJU’S – The Learning App: “We are thrilled to launch the ad campaign for our brand new product for lower grades with Shah Rukh Khan. Our ad films are specially targeted at parents with children studying between Class 1 and 3 and to help them understand and embrace tech-enabled learning. We strongly believe that parents, being their child’s first teacher, can ensure that their children have the best holistic early learning experience, making them lifelong learners. The core objective of each of our four ad films is to demonstrate to parents how learning can be fulfilling and fun at the same time using a technology-powered tool like ours.”

 

 

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