Wunderman Thompson launches Boostcamp

29 May,2019

By A Correspondent

 

Conceptualised and created by Wunderman Thompson for GSK Boost, Boostcamp strengthens the commitment of the brand to inspire India’s next generation of sports stars.

 

Vikram Bahl

Commenting on the launch of Boostcamp, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been a brand that is driven by the passion of winning big. This speaks directly to budding athelets and their aspirations. With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform along with the country’s most celebrated sports talent has the power to transcend across touch-points to connect with budding/aspiring players  and empower them to win big, both in sports and in life.”

 

Joy Chauhan

Added Joy Chauhan, SVP & Managing Partner, Wunderman Thompson, Delhi: “Boost has always inspired young kids to play the bigger game. It is a natural step for brand Boost to take this commitment forward, by providing young cricketing enthusiasts a platform to hone their cricketing skills. Boostcamp.com, is a platform where champions make champions. It’s a great opportunity for aspiring sports enthusiasts to learn the game directly, from the legends of the game like MSD and Virat Kohli. I believe we live more online today than offline. In a first of its kind, online cricket training is here to stay and brand Boost has taken a first step towards this.”

 

 

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