Voot Studio partners Pedigree for campaign on Mother’s Day

15 May,2019

By A Correspondent


Voot Studio partnered with Pedigree to celebrate Mother’s Day in an unconventional manner. Through this campaign, Voot Studio and Pedigree along with Mediacom as agency partner, urged people to adopt dogs.


Pedigree has tied up with 25+ pet NGOs to drive the cause of adoption for stray dogs.


Speaking about the initiative, Akash Banerji, Business Head–Advertising Video Platform, VOOT, said: “We recently launched our Voot Studio programme, an industry-first initiative that partners with brands around compelling storytelling and platform integrations, to drive their brand narrative for the new-age consumer.  Our association with Pedigree is with the aim of creating ROI for a brand much beyond the 30 second ad spot..”


Added Mohit Arora, Marketing Director, Pet Nutrition India: “BringHomeJoy campaign was visualized keeping our vision of “making a better world for pets” in front &center.  As category leaders we take pride in driving responsible pet ownership, one such initiative is creating awareness and consideration around pet adoption. By involving & directing all digital engagement to 25 partner pet adoption agencies across 16 cities,  we hope to start an initiative to find more loving homes for all pets.”


Said Navin Khemka, CEO – South Asia, Mediacom: “Pet lovers know that pets are like their own kids. We dedicate this campaign to every pet caring person and are confident that many families will come forward and adopt a dog. In todays world we need more compassion, care and understanding. We are fortunate to be involved in co-creating this campaign with Voot Studio & Team Pedigree.”



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