Tata Salt Lite urges Twitterati to #TakeItLite on World Hypertension Day

29 May,2019

By A Correspondent


On World Hypertension Day, Tata Salt Lite collaborated with rapper Baba Sahgal to create awareness about high BP and its symptoms.


Commenting on the campaign, Sagar Boke, Head, Marketing, Consumer Product Business, Tata Chemicals said: “Hypertension is one of the single largest health condition that urban India is suffering today. It is a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15 per cent low sodium salt and it is specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure in check. The campaign is another creative attempt to engage and educate the consumers. This campaign reinforces Tata Salt’s philosophy of salt as a health enabler and not just a taste enhancer.”



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