Taproot relives the ‘Har Friend Zaroori Hota Hai’ magic with new campaign

10 May,2019

By A Correspondent


To showcase the wide range of benefits of its recently re-launched customer program #AirtelThanks, Airtel has rolled out a new brand campaign, which we believe relives the ‘Har Friend Zaroori Hota Hai’ freshness created by Taproot not many moons ago.


The new campaign, also conceived by Taproot Dentsu, takes a break from Airtel’s high speed 4G network imagery and has a refreshing and youthful feel. It will have a 360-degree media mix across multiple touch points including – TV, radio, digital, outdoor and cinema.


Said Shashwat Sharma, Chief Marketing officer, Bharti Airtel: “This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform in collaboration with our partners and take customer delight to the next level.”


Added Agnello Dias, Chairman and Co-Founder, Taproot Denstu: “Airtel has one of the most loyal customer base in the country and Airtel Thanks is the brand’s way of acknowledging that loyalty through a range of rewards and benefits that are available only and only to Airtel customers. You won’t find these online or offline or through any other programme. This campaign kicks off the comprehensive first batch of benefits and there will be a continuing slew of more in the future… some of which even money can’t buy.”



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