Taco Bell unveils campaign to promote ‘Quesalupa’

29 May,2019

By A Correspondent


Taco Bell announced the launch of its latest product innovation, the Quesalupa, a crossover between a Quesadilla and a Chalupa. The brand has launched a digital campaign to promote the new offering.


Said Sidharth Shukla, Senior Vice President & Head of Digital, Ogilvy Delhi: “Our task was to introduce the Quesalupa, a unique product made only by Taco Bell. It’s not a familiar word, just figuring out its pronunciation can be a mystery, and the fact that it isn’t really a taco even though it is shaped as one (and is actually a chalupa). We strategically focused on Quesalupa being a new delight for cheese lovers, who are crazy about cheesy fries or cheese pizzas.”



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