Subbu is Group Chief Strategy Officer at MullenLowe Lintas Group

14 May,2019

By A Correspondent

 

Known in the fraternity as Subbu, S Subramanyeswar has been elevated as Group Chief Strategy Officer of the MullenLowe Lintas Group with immediate effect. In the eight years he has been with the agency network, he championed its effectiveness awards agenda and, as a communique underscores, he has played a capital role in the group winning at prestigious award shows such as APAC Effies, India Effies, Tambuli, Tangrams and the world-renowned Jay Chiat by 4As.

 

Commenting on the development, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Subbu has been a fantastic partner for not just our planning, business and creative leaders, but also for our clients over the past few years. He is a very generous giver of his thoughts, time, energy and passion. In his new role as Group CSO, Subbu will play a crucial role in driving our global model of “hyper-bundled” solutions for our key clients across Lowe Lintas, Mullen Lintas, LinConsult, GolinOpinion, LinEngage, dCell and other strategic collaborations and partnerships. As always, we want to put strategy first, even while developing hyper-bundled campaigns.”

 

Said Subramanyeswar on his new role: “MullenLowe Lintas Group is one of those rare companies to have truly revolutionized the industry with transformational and culture-leading brand ideas, and I couldn’t be more honoured to have been chosen to lead the strategy agenda for the entire group. The opportunity ahead for us is vast and a big part of my job is to accelerate our proven strategic thinking ability in this turbocharged technology and data-led world, with “hyper-bundled solutions” that give unfair share of attention to our Clients’ businesses, brands and reputations.”

 

 

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