Star Sports unveils ICC Cricket World Cup 2019 campaign

07 May,2019

By A Correspondent

 

Star Sports, the official global broadcaster of the ICC Cricket World Cup 2019, has launched a campaign to celebrate the tournament starting May 30 across the Star Sports network and Hotstar.

 

Conceptualised and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World cup trophy.

 

Speaking on the campaign, Gautam Thakar, CEO Star Sports said: “The ICC Cricket World Cup is regarded as the most prestigious prize in World Cricket both, by players and viewers. Bringing the competitive element that every country holds during this tournament; the campaign showcases the very nucleus of the sport and how every team is going to England to get their hands on the Crown of Cricket. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for the fans across the country.”

 

Speaking on the campaign, Sukesh Nayak, CCO Ogilvy added: “This is the World Cup. It’s the crown of cricket. And the best in the world are coming to England to get it. Our big idea came from the thought of coming to England to get the crown. We took a fan perspective to this entire thing. The campaign will have multiple films and fully integrated execution. Radio, activation and digital will build the big idea of #CricketKaCrown.”

 

 

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