Splendre looks to disrupt OOH advertising with its new technology

30 May,2019

By A Correspondent

 

Splendre EyeMag, a start-up incubated at IIMK Live, announced an out-of-home digital ad delivery network. The technology is designed to help brands successfully deliver their campaigns over digital screens and measure impact to determine campaign effectiveness. It comes with in-built capabilities for dynamic creatives, contextual triggers and audience analytics.

 

Said Prof Debashis Chatterjee, Director, IIM Kozhikode: “Innovative technology developed by out start-up Splendre would play a significant role in bringing much needed RoI driven decision making in outdoor advertising. Such moments, when the start-ups incubated at our entrepreneurship development center, gain traction in the market and start making real impact, provide us the great satisfaction.”

 

Speaking about Splendre, Prof Keyoor Purani, Executive Director – IIMK LIVE, said: “It is important for brands to have real-time audience analytics to measure the impact of their advertisements. With a platform that leverages AI and machine learning, Splendre is creating new possibilities for brands to enhance the reach, targeting and impact of their campaigns by offering more bang for the buck.”

 

 

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