Shoppers Stop celebrates women in new campaign

20 May,2019

By A Correspondent

 

Leading retailer Shoppers Stop has in its latest campaign It’s our Time reached out to its largest customer base of women.

 

Commenting on the campaign, Uma Talreja, Customer Care Associate, Chief Marketing & Customer Officer said: “The campaign is a bold but positive expression of women who want to be a part of progressive times, through their own progress. It touches upon real barriers that women have been trying to overcome in order to have equal representation. Women audiences are important not just for shopping, but their social influence is also extremely important, as is their contribution in building a more whole some workforce. At Shoppers Stop, almost half our revenues come from women’s categories, we are also the leading retailer for premium beauty. Women are important segment that we want to grow our relevance for through both product and marketing actions. This campaign is an important step towards that.”

 

Added Vineet Mahajan, Head of Art – India, Contract: “That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard. We thought it’s time we said the unsaid. That the world actually took a lot of time in getting ready for women. #ItsOurTime takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.”

 

Additionally, as a socially responsible brand, Shoppers Stop will donate 1 against every beauty category bill towards the cause of acid attack survivors to give them the courage to restart a new life.

 

 

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