ResponseNet and KFC India launch ‘Ab Meri Baari’ ad campaign

30 May,2019

By A Correspondent


KFC and partner ResponseNet have released a campaign video titled “Ab Meri Baari”. The video marks the completion of three years of the addHope programme.


Said Moksh Chopra, Chief Marketing Officer, KFC India: “The impact of malnutrition on physical, mental and social development of children cannot be emphasised enough. Through ‘Ab Meri Baari’ we want everyone to see the impact of daily meals in a child’s life, as they grow into confident individuals. Colonel Sanders would be proud today to see us not quitting in the fight against hunger and making a real difference through AddHope.”


Added Kuldip Nar, Founder, ResponseNet: “We are proud to partner with KFC India in their quest against child hunger. AddHope is not just about a meal every day, but how that meal powers a child to get through the day. ‘Ab Meri Baari’ is a true representation of how the AddHope programme helps children achieve their full potential.”



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