PGI India’s digital campaign is an ode to every bride

31 May,2019

By A Correspondent

 

#MyFirstEvara, PGI India’s digital campaign celebrates rare firsts in a new bride’s life. The campaign is supported by a short film conceptualised by Dentsu Webchutney that captures overwhelming moments that any bride would relate to.

 

Said Sujala Martis, Director, Consumer Marketing (PGI): “For every bride the fragile vulnerability of a key transition preoccupies her mind. There is a sense that everything will change. A shroud of expectations, explicit/implicit/self-driven surrounds the young woman. Its only important influences like her partner or her MIL who can smoothen any potential rough edges & lead her towards the liberation she dreamt of. Hence, the relevance and importance of the many firsts that follow immediately after. They form the founding blocks of a new life & are truly “Rare”. Charged with emotional meaning what better metal but Platinum to mark them with.”

 

 

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