Parle comes aboard as the Official Title Sponsor for IPKL

10 May,2019

By A Correspondent

 

Parle Products has come aboard the Indo International Premier Kabaddi League (IPKL) as the official Title Sponsor for the inaugural edition. Eight teams representing eight different regions of India will be seen vying for a winner’s cheque of 1.25 crore from May 13 –June 4 2019 across three legs at Pune, Mysore and Bengaluru being the final leg.

 

The IPKL will be broadcast on DSport along with Hindi broadcast on MTV, MTV HD+, DDSPORTS and Polimer Music.

 

Said Mayank Shah – Senior Category Head, Parle Products: “Being one of the oldest and leading Biscuits and Confectionaries brand in India, we found kabaddi as a sport to have the pan India appeal as our products and IPKL just came in at the right time for us. We have always thrived in making products that cater to the audience from all walks of life across regions and IPKL’s ambitions of making kabaddi reach all corners of India in a real manner promoting young local talent was something that really impressed us to get on board with them as a Title Sponsor. I wish all the participating teams all the very best for the IPKL.”

 

Speaking about the partnership, Ravi Kiran, Director, IPKL, said: The involvement of a brand as large and prominent as Parle indicates the fervour that IPKL would be drawing among the Kabaddi enthusiasts of the country. We are a team of athletes and administrators”.

 

 

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