Ogilvy & Cadbury launch a celebratory campaign for Eid

31 May,2019

By A Correspondent

 

Cadbury Celebrations has launched a new campaign for Eid.

 

Said Neville Shah, Executive Creative Director, Ogilvy West:  “We had to put our trepidation in the idea itself. The uncertainty of whether this is the right gift or not was at the heart of the tension of this film. A couple who is unsure about their gift. Till they are redeemed by the host who not just accepts the gift, but makes it part of the festival,”

 

Apart from the digital film, Mondelez plans to take up various OOH and other digital interventions to drive home the point that Cadbury Celebrations is just as good an option in gifting during Eid.

 

 

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