MRUC release HT Group data

14 May,2019

By A Correspondent

 

Two-and-a-half weeks after data for the all-important print measurement currency, the Indian Readership Survey, the data for the Hindustan Times Media group which were curiously held back, have now been released.

 

According to a communique received from HT Media, Hindustan Times continues to make strides in all the major markets and winning the faith of the readers who have made it the No. 1 daily in Delhi-NCR, the No. 1 daily in Punjab and it continues to dominate the largest English readership markets of Delhi-NCR + Mumbai, combined. It may be noted that the data (and its interpretation) has not been independently verified by MxMIndia. But, of course, there is no reason for us to believe that it is incorrect.

 

Notes the communique: In Delhi-NCR, Hindustan Times continues to be the undisputed No 1 newspaper for the 16th time and is the most read daily with more than 18 lakh AIR, 37% higher than the closest competitor. HT continues to strengthen its presence in Punjab and has emerged the No 1 newspaper of the region yet again with an AIR of 3.21 lakh In Mumbai, HT has grown its readership significantly to reach AIR of 8.9 lakh. Mint, HT Media’s business daily, consolidated its No. 2 position among the leading business dailies in India with an Average Issue Readership of 3.42 lakh. Hindustan with 5.47 Cr readers is the second largest newspaper in India with dominance across its key markets

 

Talking about the latest IRS results, Rajan Bhalla, Group CMO, HT Media Ltd., said “We are ecstatic about the trust that our readers continue to show in all our publications. We take the responsibility that comes at the back of this trust earnestly and like always, we will continue to deliver unparalleled value for both, our readers and advertisers”.

 

Said Rajeev Beotra, CEO, Print, HT Media Ltd: “Print continues to be one of the most trusted media in India and therefore the latest IRS results come as no surprise with growth in both, Hindi and English readership. They are in fact validation to the faith of the readers and the advertisers, who continue to choose print as their go-to medium and we are delighted that this faith comes across even stronger in all the HT Group publications’ key markets.”

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