Mithali Raj joins American Tourister to cheer for the men in blue

30 May,2019

By A Correspondent

 

American Tourister has extended its ongoing #YourAccessToTheWorld campaign, spearheaded by captain of Team India Virat Kohli.

 

Said Anushree Tainwala, Executive Director Marketing, Samsonite South Asia: “With the excitement building as we head into this year’s cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign. As the entire nation comes together to support our brave squad, this video serves as an outlet for our passion and excitement. With contributions from every gender, age group, and section of society, and led by the wonderful Mithali Raj, we’ve perfectly embodied the strength that lies in our diversity!”

 

Added Bodh Deb, Vice President & Branch Head, Autumn Grey Mumbai: “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief. A simple thought of an anthem crowd sourced from the fans and who better to feature in the anthem video than Mithali Raj. A heart felt message from the women’s ODI cricket team captain to the men’s ODI cricket team captain.”

 

 

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