#MaaKyaChahtiHai, asks Wakefit in ad film

13 May,2019

By A Correspondent


Wakefit, a sleep solutions startup has rolled out a Mothers’ Day campaign, #MaaKyaChahtiHai. The campaign is live on all social platforms.

Commenting on the survey, Ankit Garg, Co-founder & CEO at Wakefit.co said: “Even after the tiresome demands of daily schedules, our mothers never forget to fulfil our needs and wishes. According to researchers from the University of Warwick, after the birth of a child, women tend to experience more sleep disruption than men, leading to sleep deprivation up to six years after giving birth. #MaaKyaChahtiHai campaign aims at highlighting the need to look after our mother’s health and believes that the best gift to present her this Mother’s Day is the gift of sleep.”

Added Aakriti Bhargava, Co-founder at BoringBrands: “Being a mother, this idea was close to my heart. We wanted to bring forth the idea of mothers compromising on sleep for kids, and urging the world to help them sleep better. Wakefit encouraged us to build it up and we took the opportunity to see it through a kid’s eye, in this campaign.’’



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