Lowe Lintas strengthens second leadership level with four new RCOs

08 May,2019

By A Correspondent

 

Lowe Lintas has announced a new structure for the second level of creative leadership at the agency. The new RCO structure comes as a progression to the CCO announcements made earlier this year.

 

As part of this move, three senior creative leaders Joy Mohanty, Amar Singh and Carlos Pereira, have been elevated to the post of RCO. Additionally, Kapil Mishra, a senior creative resource has been hired as the new RCO for its South office.

 

Joy Mohanty,

Joy Mohanty, who leads the creative function for the Delhi and Kolkata offices of Lowe Lintas, is now elevated to Regional Creative Officer. His mandate is to strengthen the agency’s creative standing in the designated regions. Joy will continue to handle creative duties for the North and Eastregional offices.

 

 

Amar Singh

Amar Singh has been elevated to Regional Creative Officer at Lowe Lintas. In his close to 16 years at Lowe, he has worked on brands such as Vim, Domex, Clinic Plus and Pureit. He will be based out of the agency’s Mumbai office.

 

 

 

Carlos Pereria has now been elevated to Regional Creative Officer at Lowe Lintas. With just over a decade in Lowe Lintas, he has led several brands across the agency including Idea Cellular, Surf Excel, Vim, Wheel, Sunlight, Ultratech, Kara, etc. He will be based out of the agency’s Mumbai office.

 

 

Kapil Mishra

Appointed as Regional Creative Officer at Lowe Lintas, Kapil Mishra comes from Contract Advertising, where he led a host of brands under his creative leadership as the Creative Head for its Mumbai office working on brands like Asian Paints, Cadbury Celebrations, Edelweiss, UTI Mutual Fund, Sugarfree, HSBC, Halls, Choclairs, ITC Charmis, Docomo etc. Mishra will be based out of the agency’s Bengaluru office.

 

Amer Jaleel

Speaking about strengthening the second level of creative leadership at Lowe Lintas, Amer Jaleel, Group CCO & Chairman – MullenLowe Lintas Group said: “As a group we are instituting this new structure that will be the logical second level after CCO. At MLLG our RCOs will define leadership of a strong cluster of clients or brands that could be either geographical or not. Let’s just say RCOs are capable of leading a small agency by themselves. Lowe Lintas is an agency with a large portfolio of clients. When Virat and I took over the reins of the Group, putting the building blocks in place was our top priority. To deliver a powerful creative product, you not only need great creative leaders but also strong people under them to give shape to those great ideas. I see this quality in every RCO who can ably support Prateek and Sagar in their creative pursuits.”

 

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