KFC launches digital campaign for spicy grilled chicken offering

16 May,2019

By A Correspondent


KFC has launched its latest ad campaign titled #DilMeinGrill. The digital campaign for its offering Smoky Red, is a quirky take on popular Bollywood tunes.


Talking about the campaign, Moksh Chopra, Chief Marketing Officer, KFC India said: “We love surprising our consumers by adding our own flavour to all things popular and trendy, that is what we call the KFC twist on otherwise mundane things. The take on the ‘grilled’ aspect of Smoky Red through a pun on popular Bollywood numbers was both quirky and befitting. The #DilMeinGrill campaign also presents the Colonel in a never-seen-before avatar and is sure to get KFC fans grooving.”


Added Shailender Mahajan, Senior Creative Director, Ogilvy India: “We wanted to make the campaign unique and distinctive so that ‘Grill’ as a word sticks in the consumer’s mind. Hence, we built on the association of ‘Dil & Grill’ with catchy Bollywood numbers that immediately strike a chord. Consumers also get to witness a quirky side of the Colonel in this campaign.”



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