JK Tyres unveils new aspirational ad campaign

06 May,2019

By A Correspondent



Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth.


Talking about the commercial created by BBH India, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”


The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the production house.



Post a Comment 

Comments are closed.