JK Tyres unveils new ad campaign

03 May,2019

By A Correspondent

 

Indian tyre major JK Tyres has launched its latest ad film that seeks to build on the premium imagery of the brand and establish connect with the youth. The new television commercial by BBH India, builds an emotional connect with Armaan’s journey, riding on the different waves of his life that brings hope, dreams and achievements.

 

Talking about the commercial, Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said: “The new TVC highlights our core brand values of determination, passion and unwavering commitment towards realising dreams. The new commercial showcases the emotional connect we have with our customers who like to stay in total control, be it on small car or luxury sedan. We cherish our association with Armaan Ebrahim and his journey to success has encouraged millions of youngsters to dream big and never lose sight of the goals. This is a true reflection of our brand philosophy.”

 

The advertisement has been directed by Ruchi Narain with Picture Perfect Films as the Production house.

 

 

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