JAT Holdings eyes ‘#AChairWorthFightingFor’ in latest digital campaign

30 May,2019

By A Correspondent


Isobar Sri Lanka and their creative arm Response, have partnered with JAT Holdings to launch the latter’s latest digital campaign, #AChairWorthFightingFor’.


Isobar and Response have created the campaign for Herman Miller, the popular American chair brand that is imported and distributed by JAT Holdings in Sri Lanka. The campaign is a witty four-episode ad series depicting modern day office politics, loosely based on the power play theme of the famous TV show, Game of Thrones.


“We want our brands to ignite conversations and we have always connected with people. This novel execution has created meaningful social conversations for the brand,”said Tulsi Liyanage, Head of Marketing for JAT Holdings.


Commenting on the success of the campaign, Chamith Buthgamuwa, Head of Isobar, Sri Lanka added: “We’re only halfway through the year and, already, there have been a number of digital campaigns that have set the bar high. It is always important for us to use multiple platforms to tap into pop culture trends and tell engaging stories, to consumers. It’s great to have a brand such as Herman Miller to adventure with into campaigns such as this. And, we promise you, this will not be the last from us.”



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