Havmor launches new TVC

24 May,2019

By A Correspondent

 

Havmor ice cream has launched a new TVC-led campaign created by Creativeland Asia. The 15-second film focuses on Cool Giaz (the two cows) where one of them is looking out for a new flavour and the other one gives him multiple choices.

 

Expressing his enthusiasm on the ad campaign, Vincent Noronha, Vice President – Marketing at Havmor said: “Like every year, we are excited to introduce some new flavours this year as well. What better way than to reach out to our consumers through our very own Cool Gaiz. The TVC is helping the brand to spread the core message and reaching out to the target consumers. We wanted our ad to be creative and innovative just like our flavours, unlike traditional advertisements.”

 

Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “It’s the summer of new at Havmor. So, all our communication has been around that. In this film, you see the Cool Gaiz in their usual staccato, funny way exploring the new ice creams at Havmor. It couldn’t have gotten simpler. It couldn’t have gotten cuter.”

 

 

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