By A Correspondent

Gemius, a full-service and social media agency, has retained the account of Badshah Masala for the third consecutive year.

Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, said: “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past two years, our focus has been on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends and digital media is the fastest & most accessible way to do it.”

Added Hemant Jhaveri, Managing Director, Badshah Masala: “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging & topical. We have seen the brand’s presence grow each year and are extremely happy to renew our creative association with them, hoping the same in the future.”