Ganga, Sachin, Rahman and Apollo

21 May,2019

By A Correspondent

 

Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign, Ganga: the River of People, covering television, digital, print and cinema mediums. Musician and singer A R Rahman has composed and sung a song for this television commercial created by Wunderman Thompson.

 

Notes a communique: “Apollo Tyres’ new TVC marries what brand Apollo, Sachin and Ganga symbolise — the spirit that keeps India on the move towards progress. The track composed by A R Rahman brings alive the spirit beautifully and makes for a memorable piece.”

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