Flipkart presents its views on elections in latest ad film

03 May,2019

By A Correspondent


Flipkart has launched its ‘Equals’ Day’ campaign, aiming to change the way we look at elections. This campaign is conceptualised and executed by Dentsu Webchutney.


Said Apuarv Sethi, Director- Brand Marketing, Flipkart: “Flipkart has always championed the charter of ‘Naye India ke saath’ by upholding progressive values, and we believe Equals’ Day truly brings India together to ink a symbol in the quest for equality. This is a truly secular narrative that we are proud to weave in the fabric of the country. Through the course of the elections, we will see Flipkart bring this festival alive in different ways.”


Added PG Aditya, Executive Creative Director, Dentsu Webchutney: “Flipkart is a brand that is built and powered by India, and it’s truly heart-warming to see this new festival being embraced by the country. From India’s very first election, back in 1950, the right to vote was given to every adult, regardless of caste, colour, religion or gender – known as the Universal Adult Franchise (UAF). When we remember the vote counts because it counts all of us as one.. we realise it’s not just the means to an end… but an end in itself. A day where we’re all equal, stripped off our differences. As one vote and one vote only.”



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