Facebook partners with leading creative agencies to boost short-form video creativity

16 May,2019

By A Correspondent


Facebook India has launched ‘Thumbstoppers’, an initiative to “redefine” short-form mobile video creativity in the country. This initiative is in partnership with senior professsionals from Wunderman Thompson, Ogilvy, Leo Burnett, McCann and Mullen Lintas – to “transform storytelling for mobile advertising”.


The initiative sees the participation of Sukesh Nayak, Chief Creative Officer at Ogilvy India, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, Rajdeepak Das, Chief Creative Officer at Leo Burnett India, Garima Khandelwal, Chief Creative Officer, Mullen Lintas and Ashish Chakravarty, Executive Director, and Head of Creative at McCann Worldgroup. In partnership with Facebook, they will support skilling of their teams, helping them understand and think mobile-first, and execute short-form videos more seamlessly. Thumbstoppers will see experts from Facebook visiting top agency offices in the country to empower them with the required skills and education to create effective short-form video campaigns for their clients.


Speaking at the launch of the Thumbstoppers campaign in Mumbai, Sandeep Bhushan, Director and Head of Global Marketing Solutions (GMS), at Facebook India, said, “Advertising on Facebook has driven significant business results for all our advertisers – large and small. The opportunity now is to drive the impact even harder with storytelling built for mobile. Facebook’s Thumbstoppers is our partnership with the creative agencies to inspire and showcase short stories that evoke emotions in under 10 seconds”.



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