Dollar’s pro-election campaign says #UngliUthanaFitHaiBoss

08 May,2019

By A Correspondent

 

Dollar Industries reports much success to its #UngliUthanaFitHaiBoss digital campaign.

 

Said Ankit Gupta, Vice President, Dollar Industries: “The campaign primarily caters to the young and first time voters. The Idea behind this campaign was to connect with the youth. We wanted to make the campaign that is conversational and have an emotional connect on the viewers. Most of us always talk about the problems but never think about the solutions. Through this campaign we want communicate that everyone should vote for their rights.”

 

The campaign has been conceptualised by Lowe Lintas . The digital agency is Digital Abhiyan. Chaikhari Films is the production house and Amit V Pandirkar is the director of the films.

 

 

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