China’s ‘TopSocial’ open-influencer marketing platform enters India

21 May,2019

By A Correspondent

 

TopSocial, billed as the biggest open influencer marketing platform of China, has announced its entry in the Indian market. The platform aims to consolidate, evolve and organise India’s influencer marketing space, notes a communique. TopSocial will enable brands to create localized, creative and customized content by using the platform www.topsocialindia.com, the release adds.

 

TopSocial India has roped in celebrities like Chef Ranveer Brar and brings on board a diverse set of celebrities of the likes of Gul Panag, Kumud Mishra, Surekha Sikri, Pooja Makhija, Parvin Dabas, Ayesha Raza Mishra and Satyajit Sharma. The other renowned influencers who have joined TopSocial are Jyoti Tewatia – Fashion Influencer, Veggie Paaji, Wordsofmouth, Foodkars and others. TopSocial will provide verified influencers including celebrities from across the country and connect them with brands to run multi-regional, multi-lingual and scalable campaigns.

 

Speaking on the launch, Yan Han, Chairperson, TopSocial India said: “India has an immense potential when it comes to influencer marketing, however the market is unorganised currently. We want to smoothen up the whole content marketing delivery process to an extent that brands are able to get any communication delivered at anyplace in India at anytime with the right marketing tool.”

 

Added Ritika Gupta, Business Strategist, TopSocial India: “With TopSocial India, we are democratising the business of influence marketing. Brands will now directly connect with the influencers / celebrities and set up fully customised influencer marketing campaigns using the advanced targeting tools. The platform will offer market expertise to run scalable campaigns with most relevant influencers for the brands.”

 

TopSocial India aims to bring on board over 5000 Influencers and celebrities from diverse genres and geographies by end-2019-20.

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