Cera celebrates homes in new campaign

13 May,2019

By A Correspondent


Home solutions brand Cera has developed a multimedia campaign that celebrates homes through ‘kuch pal ghar ke naam’. The campaign has been conceptualised by 82.5 Communications.


Speaking about the campaign, Anuraag Khandelwal, Executive Creative Director and Creative Head (Mumbai), 82.5 Communications, said: “In the home solutions category, one mostly sees cold product-centric commercials, with or without a celebrity. We wanted to move away from that zone and explore an emotional space that evokes conversations around varied connections we form with our homes. We hope it strikes a chord with home-owners, and is enjoyed by all!”


Added Atul Sanghvi, Executive Director, CERA: “The objective of this campaign was to break away from the clutter of product+celebrity ads and connect emotionally with our customers, bringing their beloved homes and those who live in it to the forefront.  Also, since CERA offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-lifetime home, it is appropriate to bring the home as centre of one’s life.  This campaign delivers on the objective that CERA offers tiles, faucets and sanitaryware, beautifully.”


Said Sumanto Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications added: “This campaign is about moving away from the norm. So, we decided on not using a celebrity and showing aspirational products in an everyday light.”



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