BARC, three others form alliance for video measurement

15 May,2019

By A Correspondent


Television audience measurement body BARC has joined hands with its counterparts in France (Mediametrie), Canada (Numeris) and Japan (Video Research) to collaborate on “the future of audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organisation and measurement partners.” Brad Bedford, a veteran audience measurement executive, has been appointed Global Managing Director of GAMMA.


Said Partho Dasgupta, CEO, BARC India: “Audience measurement across the world needs to constantly innovate to keep pace with emerging trends. We at BARC India have always been open to learning from our global counterparts and this international alliance offers a tremendous platform to not only learn from our peers, but also to contribute.”


Added Bedford: “There is an ever-increasing demand for cross device measurement internationally and the partnering of these audience measurement companies seeks to facilitate continued movement in that direction. I am truly honoured to represent this effort on a global scale. We are confident GAMMA will be a source of great knowledge sharing and continued learning for the industry.”



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