Bajaj Almond Drops ropes in Ravindra Jadeja for new campaign

02 May,2019

By A Correspondent


Bajaj Consumer Care has launched a new hair oil in the cooling oils segment, Bajaj Cool Almond Drops Hair Oil.


The new TVC, conceptualized by Mullen Lintas, features cricketer Ravindra Jadeja focusing on the new product as a unique offering that does not leave one’s hair feeling sticky.


Commenting on the new launch, Sandeep Verma, President Sales & Marketing of Bajaj Consumer Care said: “Bajaj Cool Almond Drops Hair Oil is the ideal hair oil for the approaching hot summers. There are other cooling oils in the market too, but we found that there is a genuine consumer need gap for a cooling oil which is non-sticky and light. Being the pioneers in the light hair oil segment, we decided to take up this challenge and provide the consumer with a product that provides the benefits of a cooling oil without the hassles and problems of stickiness. We are glad to collaborate with Ravindra Jadeja for this campaign. He is the ideal brand ambassador since he has always kept his cool under high pressure situations.”


Sharing their insight on the TVC, Priya Balan, Senior Vice President and Branch Head from Mullen Lintas added: “The campaign is based on a simple product truth that most cooling oils give you cooling but may make your hair look sticky and “chipku”. Unlike Bajaj Cool Almond drops hair oil that is a light cooling oil, and not only helps you keep cool, but also look cool. It was wonderful collaborating with Ravindra Jadeja as our brand ambassador, who we believe is a perfect fit for the brand philosophy”.



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