Arm Worldwide wins digital mandate for Revolt Intellicorp

16 May,2019

By A Correspondent

 

Arm Worldwide has been awarded the digital duties for Revolt Intellicorp, the new electric motorcycle venture announced by Micromax co-founder Rahul Sharma. The mandate was won following a multi-partner pitch in February 2019 and will be operated from the headquarters of Arm in Gurugram.

 

Shubhodip Pal

Said Shubhodip Pal, Chief Marketing and Business Development Officer: “While shortlisting our agency partners, we wanted to work with like-minded people who share our vision of making this electric dream for India a reality. We are happy to have Arm Worldwide as part of the mix; they are a young group with fresh ideas and that is crucial for a new start-up and brand like ours. It is great to have Arm on board as we roll out to bring India’s First AI enabled Motorcycle to our consumers in July 2019.”

 

Ritesh Singh

Commenting on the win, Ritesh Singh, Co-Founder and Managing Director, Arm Worldwide, said: “We are thrilled to be the partner of growth for Revolt Intellicorp. The automobile category is going through a transformation globally and Revolt Intellicorp will be leading this in India. The day I rode the electric motorcycle, I was sold; I knew that this is a Unicorn in the making. We had/have no category case studies to take inspiration from, no set industry benchmarks as electric automobile business is new, which was good in one way. It pushed us further and our way of looking at the brand journey for success came out to the accepted winning formula for team Revolt. We are ready to write another mega success story and this time, we are going to break all our records for the brand, both in terms of business and brand.”

 

 

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