Angel Broking presents solutions to investor woes, in latest ad film

17 May,2019

By A Correspondent


Angel Broking has launched its latest ad film that highlights a series of dramatised hurdles that the customer normally has to undergo while trying to trade.


Said Prabhakar Tiwari, Chief Marketing Officer: “There are multiple players operating in the broking industry today. While consumers have a plethora of options to choose from, the issue mostly lies with the user experience. Limited infrastructure to support the tech-led services being offered has put off many consumers due to the multiple problems that they have to face while attempting to invest. Backed by the user-friendly nature of ARQ, Angel Broking mobile app is a holistic solution for consumers to invest in a seamless manner. The TVC, too, aims to showcase the seamless nature of Angel Broking mobile app to make investments, without having to encounter any hindrances.”


Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer Leo Burnett South Asia added: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is Angel Broking’s mobile trading app which is powered by the ARQ technology that allows the customers to manage their wealth and investments in an efficient and organised manner.”



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