Amante launches campaign for Eden collection

06 May,2019

By A Correspondent

 

Intimate wear brand Amanté has launched its latest collection – Eden with a campaign conceptualised and created by Leo Burnett Orchard.

 

Said Smita Muraka, Marketing Head at Amanté, MAS Brands: “This is the first time lingerie has been showcased  in a wearable lifestyle manner, to bring alive Eden- a collection that fits your fashion needs and empowers your style. The collection is visually showcased in a magical intimate setting, bringing alive the beauty of nature and the versatility of the collection. As a brand we have always tried to connect with our audience- the modern, multifaceted fashionable woman, and relate to her lifestyle and this campaign captures her lingerie needs perfectly.”

 

Added Neel Roy, Executive Creative Director, Leo Burnett Orchard: “Summer time is fashion time and to look her stylish best, a woman expects her lingerie to support her!”

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