Alpenliebe Juzt Jelly announces new digital campaign

31 May,2019

By A Correspondent

 

Alpenliebe Juzt Jelly has announced its collaboration with leading names of India’s culinary circuit to curate recipes using Alpenliebe Juzt Jelly as an active ingredient. The digital campaign will see the line-up of chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra, Meghna and Kanak who will come together to create innovative recipes using Alpenliebe Juzt Jelly.

 

Speaking about the new campaign, Rohit Kapoor – Director Marketing of Perfetti Van Melle India said: “Fun over food has always been an integral part of the Indian family dynamics and our country is abound with as much cooking talent as with audiences craving innovative and distinct recipes. Through this campaign, we wanted to ignite conversations, creativity and memories with Alpenliebe Juzt Jelly at the centre of it all. Collaborating with the most creative names in the food industry will definitely encourage our consumers to join in and explore the joyous facet of creating recipes with Alpenliebe Juzt Jelly. This interesting route of food integration to drive brand appeal is an extension of our endeavour to continue delighting our

 

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