24 May,2019

Wavemaker strengthens marketing analytics product portfolio

 

Summary: It offers suite of real-time analytical products helping brands understand the right marketing mix for their business growth

 

By A Correspondent

 

Wavemaker has strengthened its marketing analytics portfolio in India, which offers a suite of real-time analytical products for brands to understand the right marketing mix for their business growth.

Said Sandeep Pandey, President- Product & Strategy, Wavemaker: “We saw there is a huge gap in existing marketing models as they do not address core challenges of budgeting and measurement. In today’s dynamic age when brands are living by each quarter result, Wavemaker’s analytical framework adapts faster to business and environmental changes and helps clients to unlock potential growth.”

Commenting on this development, Kartik Sharma, CEO-South Asia, Wavemaker added: “We have always believed in investing in innovative products and tools that will bring value-added services to our clients and help them in achieving their goals further. By making the right investments in media, content and technology together, we can help brands develop solutions to strengthen their consumer purchase journey.”

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