24 May,2019

Bajaj Almond hair oil undergoes packaging revamp

Summary: The brand’s new look aims at targeting the new age consumers and build on its key imagery attributes of lightness and nourishment


By A Correspondent


Bajaj Corp has unveiled a brand new packaging for its flagship brand Bajaj Almond Drops Hair Oil. For the first time in 25 years, the brand has changed its packaging.


The brand roped in UK-based design agency Pentagram to help design the change. The 360-degree campaign featuring Parineeti Chopra as the brand ambassador of Bajaj Almond Drops has gone live.


Reflecting his views on the core idea behind the new packaging, Sandeep Verma, President – Sales & Marketing, Bajaj Corp said: “As a brand, we have always believed in resonating with our ever-evolving audience. The new packaging is a crucial step for the brand and it signifies our endeavour to reach out to the new age consumers while maintaining our brand philosophy of Load Mat Lo. Having said this, our emphasis will always continue to be on providing a light, non-sticky almond hair oil. ”

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