Wunderman Thompson, Yes Bank & Mathrubhumi win big at Olive Crown Awards

22 Apr,2019


By A Correspondent


Nine years ago, the India chapter of the International Advertising Association instituted the Olive Crown Awards for awarding created in sustainability and saving the environment as a whole.

It was held as part of the Goafest 2011 edition, but went its independent way the following year. And hasn’t looked back ever since.

The IAA India chapter has ensured that it raises the bar every year in the organising of the event. From Radio Club to St Regis to a very elegantly done venue at the ITC Grand Central last Thursday, the Olive Crown Awards is now part of the A&M calendar of events held every year.

From sub-hundred-odd entries in the days of yore to some 230 this year speaks a lot about how much the industry respects the awards. The entries were vying for metals across 14 categories.

Wunderman Thompson (eka J Walter Thompson) and The Social Street bagged four golds, with the former winning the Gold in Campaign of the Year, and the latter, the Silver.

Yes Bank was awarded the ‘Green Brand of the year’ for its Yes Bank Natural Capital Awards and Conservation as the Mathrubhumi group was awarded the coveted ‘Corporate Social Crusader of the Year’ award for its various social initiatives.

Here’s the list of winners of the 9th Olive Crown Awards:

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