Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

09 Apr,2019

By A Correspondent


Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.


Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.


Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”



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