By A Correspondent

VIP Industries has unveiled its latest campaign for its refreshed homegrown brand, VIP. The relaunch includes unveiling a new brand logo and identity, a new consumer proposition and a new collection. And all=new brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan.

Commenting on the core idea behind the rebranding, Sudip Ghose, Managing Director, VIP Industries said: “The overall goal was to make the brand relevant and contemporary, whilst retaining its iconic essence. With this relaunch, we aim to grow even more relevant to our ever-evolving consumers. Kareena and Saif Ali Khan are indeed a seamless fit for VIP’s new identity and positioning of Indian modern family. As a unit they represent the ambitious travellers of today’s generation who are always on the hunt for travel luggage/ necessities that truly reflect their personalities. The duo will certainly help strengthen the brand as contemporary, fashionable, reliable and everyone’s first choice for holiday travel. With this endorsement, we are confident that we will sharply position the brand as the country’s best and leading ‘holiday’ luggage brand. If it’s Holiday it has to be VIP.”