By A Correspondent

Skybags has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new backpack collection for 2019.

Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, VIP Industries said: “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavoured to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”