Usha celebrates association with Mumbai Indians via latest ad film

01 Apr,2019

By A Correspondent


Usha International has launched its latest campaign to leverage the association with Mumbai Indians this cricket season. Aligned to the ‘Learn and Create’ tag line, the campaign highlights how easy it is to create using Usha sewing machines.


Said Harvinder Singh, President – Sewing Machines, Usha International: “Our aim is to encourage people to take up sewing as it is easy, fun, creative, and empowering. This TVC highlights the entire experience of learning together – the happy camaraderie among the kids and players from the Mumbai Indians team as they go about being creative in every sense. Our diverse range of sewing machines have features that are innovative and cater to the needs of every customer.”


The TVC will be aired nationally during every match featuring the Mumbai Indians. The TVC will be supported by a digital campaign as well as BTL activations including promotional scheme for trade partners, and in-shop promotions, across India.



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